Features, Innovation

The role of UX in delivering a minimum lovable product

There are many factors to consider when creating a minimum lovable product. While the software design and platform itself is important, it is also about considering the entire customer journey and creating a positive user experience at every stage.  

User experience (UX) encompasses the emotions, impressions, interactions and outcomes that a customer has with a brand or product. And if they are left unsatisfied, frustrated or misunderstood, it’s likely they will start looking for something better. Another product to love.    

Diagram depicting key elements of UX design

At a base level, UX should focus on ensuring customers achieve their objectives for interacting with the product, platform or service, and importantly, enjoy their experience enough to return. In the fast-paced and complex world we live in, customers expect simplicity and efficiency when interacting with a product or platform. The challenge that many technology and SaaS companies face (us included) is to create simplicity, while providing all the features and options you would expect from a sophisticated platform.  

Our challenge is to simplify processes to create the ‘shortest path to done’, while taking care not to simplify the interface to the point of abstraction.

But how much can you really simplify complex tasks? Interestingly, Tesler’s Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced. And, Bruce Tognazzini, a respected usability professional, points out a paradox that “People resist reductions to the amount of complexity in their lives… and when an application is simplified, users begin attempting more complex tasks.” So, our challenge is to simplify processes to create the ‘shortest path to done’ (i.e. delivering a great user experience) while taking care not to simplify the interface to the point of abstraction.

At Logiqc, we look at your experience as a whole, every time you interact with us, our processes and our support products and services. We also apply the following UX design principles. Sure, we may not meet all of these principles all of the time. But it’s what we aim for each time we design new features or look for improvements to be made. Getting this right is also about listening to our user community, and that’s why your feedback is so important.  

UX Principle  Objective 
Beautiful Elegant and engaging interface design that reflects Logiqc’s personality and UX principles. 
Consistent Consistent interface design and styling used throughout the platform. 
Simple Minimise friction and reduce user ‘burden of use’.  
Intuitive Easy to use and easy to learn. Use of automation, default settings, and conditional logic where possible to minimise the decisions the user has to make.  
Accessible Conform to the Web Content Accessibility Guidelines (WCAG), an internationally recognised standard created by the World Wide Web Consortium (W3C).  
Informed  Responsive to user feedback.  

Let’s take a look at how we apply these principles. We recently added a new feature to LogiqcQMS, Business Rules Builder. This feature aims to significantly reduce the effort burden and help the user experience the ‘fastest path to done’ when reporting issues such as incidents, complaints or client feedback. With this feature, business rules can be programmed for the automatic population of up to seven fields based on the selections that users make when an issue is being reported. This feature is one of a number of new features aimed at automating workflows, simplifying data entry, and enhancing quality control over how the platform is used. 

Do you have feedback on ways we can improve your user experience? Maybe you’re interested in hearing more about whether LogiqcQMS is the right solution for you? Either way, let’s start a conversation.